Let Productivity Rot.

Hello. I used to be "Employee Number One." I was part of a Series B startup with a team of 150 people. Our sales tripled (3x). It was the sparkling startup dream.

Founder

But the VCs looked at us and said:

3x sales

"3x? That's garbage. We need 10x."

10x required

In that moment, I realized: "This game is rigged."

I burned out. I got thrown away. So, I got off the "success track."

With $35,000 of my own money (and debt), I launched a brand new, cutting-edge tech startup. I launched it from a "spacious high-rise office" (my 3m² closet in rural Ibaraki, Japan).

And here is the product.

Chewing Candy

It contains no AI. No blockchain. It is just Chewing Candy. But it contains Sanity.

Unproductivity

The Mission: "Let Productivity Rot"

The world is obsessed with "Productivity" and "AI." But what we really need right now is to be "Unproductive."

Through my startup experience, I realized four irrational truths about this world:

  • You can be laid off anytime, regardless of your skills.
  • The demand for irrational growth. 3x isn't enough; they force 10x. It's distorted.
  • AI makes creators obsolete, even though it learned from our work.
  • We can't even speak our honest feelings anymore because of remote work and corporate politics.

Everyone is sick of this world. That is why I want to deliver "Serious Playfulness" to your stressful offices.

The Strategy: The Trojan Horse

Trojan Horse Strategy

My goal is to deliver unproductivity to every productive company. Here is the plan:

  1. BAIT: We send this "Unproductive Box" (disguised as a technical book) to office desks.
  2. SWARM: People gather. "What is that?"
  3. KILL: They chew. The sugar makes them sleepy. Productivity drops. They start chatting.

Humanity returns 👍

The Box Lineup

We have developed 6 types of boxes for every crisis in the modern workplace.

We Know CEO Box

1. We Know CEO Box

Even CEOs are victims. Tired of acting tough? Have some sugar.

AI Era Loser Box

2. AI Era Loser Box

Did AI take your job? Don't worry. Being "useless" is actually quite fun.

99% Are Trash Box

3. 99% Are Trash Box

To the AI gods, we are all trash. Let's laugh about it together.

Super Duper Done Enough Box

4. Super Duper Done Enough Box

You've done enough today. Forgive yourself and go to sleep.

Happy Layoff Box

5. Happy Layoff Box

Don't send this to your company. Send it to yourself. Congratulations on your promotion to "Customer."

Human Sustainability Box

6. Human Sustainability Box

The big ideas behind reliable, scalable, and maintainable humans.

JOIN THE MOVEMENT: This Is Not A Shop. It's A Rebellion.

Let's be honest. If you just want sugar, go to a convenience store. You are not backing this project for the candy. You are backing it for The Movement.

1. The Candy is Your Flag

Candy is Your Flag

This box is a physical protest. By placing these box on your desk, you are turning your workspace into a billboard for resistance. You are signaling to your colleagues, your boss, and the AI overlords: "I am human. I am tired. And I am proud of it." It is trigger to chatting. Whether it's in your office or your home, you are spreading the virus of "Unproductivity."

2. Witness the Chaos: Reality-Show "AI vs Capitalism vs Chaos"

Witness the Chaos

I am a 39-year-old former Series B engineer, fighting back from a 3m² closet. This is a live documentary. You get a front-row seat to the chaos.

Will we succeed? Will we fail spectacularly? Will I get sued by the market?

You get to watch it all. The raw emails, the rejected designs, the panic, and the glory. Startups are messy. We don't hide the mess; we sell it as entertainment.

3. Don't just watch the rebellion. Command Us.

Command Us

You are not just a "customer." You are a Co-Conspirator. In our community, you have voting rights. Help us decide the next cynical copy. Vote on which VC we should troll next. Tell us where to sell. Roast my marketing strategy. We are building this together. Your name on our website isn't just text; it's a signature on our declaration of independence from the AI era.

Join the Rebellion

Ready to embrace unproductivity? Take the next step.