On happiness: between capital and silence

10/7/2025

The term 'human well-being' in the context of AI and start-ups has has come to be used excessively in the context of AI and start-ups. But what is happiness in the first place? I have been thinking about it seriously recently.

First, the Western and East Asian views of happiness are quite different. Western happiness is defined by 'possession' and 'expansion'. Buying new things, owning them, expanding to the next territory. The speed and scale of this process was the sign of success and happiness.

East Asian happiness, on the other hand, is just the opposite. To have no material possessions and to be as calm as a quiet wave. As in Zen philosophy, The sensibility to feel "happy" just by watching the clouds flow. Happiness without adding anything, which is a way of preparing the mind through tidying up. I think this was the sense of beauty in this region.

However, this East Asian happiness is, fundamentally incompatible with capitalism. This is because happiness without growth does not generate a return on investment.

Start-ups have been expanded 'fast' and 'big' because, because there has always been capital alongside it. As long as they received investment, they needed to make fast and large returns. That was the rule of capital, which was a completely different measure of happiness.

But now AI has arrived. Even small teams can produce as much as large companies used to. In other words, we are now in an age** where you don't need big capital to change the world.

Then you should be allowed to think again. 'Do we really need to be so big?' And.

Even though they are not procured, Even though no one is asking for it, Why should we dominate the world?

The future, Smaller teams that can create something that contributes to well-being will that can contribute to happiness. **Tiny Team, Quiet Impact.** AI has given all humans a "small capital", The forms of happiness may now also be distributed equally.

The purpose of start-ups, Not to boost GDP anymore. It is to quieten the waves of someone's heart a little. I think that is the future of human happiness.

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